GenArt is having their annual Film Festival in New York August 8-14. And guess who will be there working and rocking? The Particle Arts team. GenArt is one of our dearest clients and we are so excited to work this amazing event with them.
Ok, so this is the breakdown of the festival. 7 premiers, 7 parties. 7 short films, 7 features. One short film, one feature premiere, per night. Each short film shares the red carpet experience and is presented in front of that night’s feature which we think is pretty neat. And then comes the after party.
We are so excited to finally get to see these amazing films premiere. We’ve been eating and breathing this festival for weeks and now we get to experience it and meet some pretty awesome people.
We will be updating and posting pictures of the event from New York. So be on the look out!
Mean while, here’s a link to GenArt Film Fest. Here you can see the line up and watch the trailers.
It is not news that Style Bloggers have literally take over the world. They are the new obsession. The new influencers, inspirations, muses, and even the new models. They have become the new “it girls/guys”. What every teenage and 20 something girl aspires to be. Filling the front rows at Fashion Week around the globe, being invited to elite fashion events, collaborating with top designers, walking the red carpets, being awarded for their fabulous blogs and personal style. They are living the fashionista dream.
But what makes for a successful Style Blog? Originality for once. Independence, the ability to relate to their readers, identity, having a voice.
I collect Style Blog follows as I do magazines. There are so many wonderful blogs, and talented bloggers. But I’d like to share with you our top favorite. These gals inspire us on a daily basis. I we constantly checking out their blogs to see what they are up to, what they are wearing, and to keep me update on fashion, designers, and trends.
So here they are. Drum roll please…
Julie from “Sincerely, Jules”

Karla from “Karla’s Closet”

Chiara from “The Blonde Salad”

Aimee from “Song of Style”

Wendy from “Wendy’s Lookbook”

I got some really exciting news for us Lana Del Rey and H&M fans. It’s been confirmed by H&M, that Lana Del Rey will be the face of their Fall/Winter ad campaign. With her haunting voice, dramatic physical features, and controversial allure, Lana Del Rey was bred for fashion editorials. Though this is Lana’s first modeling gig, it isn’t her first play into fashion. Mulberry named a bag after her, “The Del Rey” which became and instant hit. She is currently signed with NEXT model’s talent division. And also landed the cover of Vogue UK back in March.
There will also be a short film of the singer performing a “Blue Velvet” cover set for its debut on September 19 on hm.com.
So stay tuned. I have a feeling this is going to be amazing. What do you guys think?





Justin Vernon, of Bon Iver, can now add shoe designer to his resume. We couldn’t be more thrilled.
His love for the outdoors is prominent in his music, and it’s also evident in his limited-edition shoes created with L.A. based shoe company, Keep. The Ramos-style shoe comes in a pale salmon hue with herringbone accents. Across the toes is a black fishbone detail and according to Keep’s website, the sneakers are kitten-friendly.
We think the cool sneakers will fit in just fine while wandering festival grounds. Or, if you aren’t attending the great music festivals coming up, you could at least take some pretty inspiring Instagram pics of your new laces.
The best part is, you don’t have to feel guilty about dropping 75 bucks on the star-studded sneaks, because a portion of the proceeds benefit the Best Friends Animal Society, an advocacy group which operates the nation’s largest sanctuary for abused and abandoned animals. Score!


It’s almost that time! Millions of students all over the world are graduating soon and here at Particle we want to encourage you all to keep the world in your hands. Believe in yourself and don’t be afraid to pursue your dreams!
PS. Do you have any travel plans this summer?







It’s almost summer, and that means beach weather! Today the ocean and the beautiful weather in Los Angeles are inspiring us to do great things! We hope the same goes for you! Here are some pictures we put together to help get your mind to a happy place on this Wednesday afternoon and finish out the workweek with a smile on your face.














Particle Arts Entertainment threw a super secret friends and family festival party last night at Harvard and Stone hosted by british rock group The Big Pink, and La locals IO Echo. VIP guests included Mickey Madden from Maroon 5, Zelda Williams, Keegan Allen, Sara Paxton, and Nick Simmons. Select VIPs were seen leaving the party with envelopes from event partner Virgin America — with free flight tickets on the hip airline known for its in-flight entertainment and extensive music library. Sounds like it was a fun party.
Click here to see more pictures from the event.
Our dear friend and very talented stylist, Tara Nichols, started a new blog with Jessie Cain recently, and we are obsessed. Check it out: She Went 90
Also check out Mimi Chica. It will brighten your day!
This is an incredible initiative by the Getty. It makes us happy to be west-coasters.



